Do you agree with our lawmakers that consuming cola is nothing short of slow poisoning?
Soft drinks major Coca-Cola India will try to reach 40,000 villages this year as part of its strategy to penetrate rural market that is characterised by low per capita consumption of carbonated soft drinks
PepsiCo and Coca-Cola joined hands to caution against the "blind" adoption of European norms as these could have serious implications on the Indian economy, while asserting compliance with the EU standards for their brand products sold in India.
Coke draws up Rs 11k-cr plan to sell frozen fruits, juices. Firm also considering launching frozen Fanta and Coke.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for 10 years.
This and more in our weekly round-up of news from the world of glamour and fashion!
For example, ExxonMobil and Berkshire Hathaway, two of the world's biggest companies, only have default Wikipedia page holders as their Facebook home.
From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
The Maggi controversy is likely to be a stepping stone in the evolution of country's packaged and processed food industry.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
Bisleri International to launch a fizzy mango drink called Fonzo in April
Poland's Robert Lewandowski has chalked up so many big-game landmarks during his club career that the 27-year-old seems overdue a major tournament performance with his country.
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
From spreading updates about the brand and upcoming devices to creating personalised world-of-mouth goodwill for Xiaomi -- its online army of fans have swelled parallelly with Xiaomi's fortunes in the country.
Sales of refrigerators were higher this year versus last year.
Maradona's inheritance process is likely to be a messy affair between his large family, with eight children from six different partners
It's addictive. It's entertaining. It's gorgeous. Once bitten by the K-drama bug, there's no going back.
National team jerseys made by Adidas are top of fans' shopping lists, followed by German flags, hats, balls, scarves and beer, while branded World Cup products such as watches and bed linen are much less popular, the survey showed.
Venezuela's worst recession has led to shocking prices as people continue to face acute shortage of basic commodities.
FIFA president Sepp Blatter's decision to resign amid corruption allegations at soccer's governing body is a relief for corporate sponsors who have called for more transparency at the organization, sports marketing experts said on Tuesday.
While Nifty 50 reflects changes in 40 years, it also shows what is missing: Low-cost manufacturers at one end, and deep-value players at the other. Also missing are technology players, observes T N Ninan.
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
The company, which has so far invested $2 billion in the country since its entry in 1989, said the investment will be made to strengthen its capability in various strategic areas, including innovation, manufacturing, infrastructure and agriculture.
PepsiCo bets on value-added water by launching vitamin-fortified drinks in a segment that is growing rapidly in India.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
As consumers in India seek variety and innovative products, there's a lot of interest among investors for healthier products.
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
Havmor will now make its next journey, across India, under the banner of South Korea's Lotte Group, the confectioner best known for manufacturing and marketing chocolate marshmellow pies under the Choco Pie brand, says Sohini Das.
Samples of Mother Dairy milk last week were found to be contaminated.
'He resonates more with the youth which is always something brands want.'
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